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	<title>Wendy Mack &#187; Rants and Raves</title>
	<atom:link href="http://wendymack.com/category/rants-and-raves/feed" rel="self" type="application/rss+xml" />
	<link>http://wendymack.com</link>
	<description>Wendy Mack: Business Consultant, Speaker, Author and Change Management Specialist</description>
	<lastBuildDate>Tue, 06 Jul 2010 21:43:50 +0000</lastBuildDate>
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<title>Wendy Mack</title>
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		<item>
		<title>To Tweet or Not to Tweet?</title>
		<link>http://wendymack.com/tweet-or-notweet-wendy-mack.html</link>
		<comments>http://wendymack.com/tweet-or-notweet-wendy-mack.html#comments</comments>
		<pubDate>Thu, 27 Aug 2009 19:58:49 +0000</pubDate>
		<dc:creator>Wendy Mack</dc:creator>
				<category><![CDATA[Rants and Raves]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://wendymack.com/?p=635</guid>
		<description><![CDATA[I finally joined the Twitter crowd.  What I love &#8211; finding and reconnecting with long lost buddies and occasionally coming across relevant, useful, and interesting tweets.  What I hate &#8211; when one person tweets every 15 minutes and fills up my inbox.  Okay, I know I should figure out how to use TweetDeck or another [...]]]></description>
			<content:encoded><![CDATA[<p>I finally joined the Twitter crowd.  What I love &#8211; finding and reconnecting with long lost buddies and occasionally coming across relevant, useful, and interesting tweets.  What I hate &#8211; when one person tweets every 15 minutes and fills up my inbox.  Okay, I know I should figure out how to use TweetDeck or another tool to address that problem.  Just haven&#8217;t figured it out yet!  If you are toying with the idea of tweeting, check out this short, informative video clip.  <p><a href="http://wendymack.com/tweet-or-notweet-wendy-mack.html"><em>Click here to view the embedded video.</em></a></p>  And if you decided to try it out, come visit me at <a href="http://twitter.com/Wendy_Mack" target="_blank">http://twitter.com/Wendy_Mack</a>.</p>
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		<item>
		<title>Committee Leadership</title>
		<link>http://wendymack.com/committee-leadership.html</link>
		<comments>http://wendymack.com/committee-leadership.html#comments</comments>
		<pubDate>Tue, 24 Mar 2009 11:11:48 +0000</pubDate>
		<dc:creator>Wendy Mack</dc:creator>
				<category><![CDATA[Engaging Stakeholders]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Rants and Raves]]></category>
		<category><![CDATA[Unleashing Energy]]></category>

		<guid isPermaLink="false">http://wendymack.com/?p=508</guid>
		<description><![CDATA[I recently decided that, since our book is now done, it was time for me to come out of my cave and get involved in my community.  So, over the past couple of months I&#8217;d joined several committees.  I began to notice that after some committee meetings I was energized and excited.  After others, I wanted [...]]]></description>
			<content:encoded><![CDATA[<p>I recently decided that, since our book is now done, it was time for me to come out of my cave and get involved in my community.  So, over the past couple of months I&#8217;d joined several committees.  I began to notice that after some committee meetings I was energized and excited.  After others, I wanted to nap or pretend to be moving out of the country to avoid future meetings! </p>
<p>As I reflected on my experiences, I realized that committee leadership isn&#8217;t really that different from leading any team inside an organization.  Here are a few observations:</p>
<p><strong>Don&#8217;t Jump to Tactics Too Quickly</strong></p>
<p>I was surprised by how often leaders jumped to assigning action items in the very first meeting of a new committee.  Of course, there is always a lot of work to be done, but focusing on tasks too quickly can derail any team.  Before assigning jobs or even asking for volunteers, leaders should:</p>
<p><strong>Help Committee Members Build Relationships</strong></p>
<p>If you want your team to have productive conversations, people need to feel safe speaking up.  Trust is crucial and the only way to build trust is to help people get to know each other on a personal level.  Consider kicking off your meetings with a quick icebreaker.  One committee leader I work with starts every meeting by asking each of us to provide an update on what we&#8217;ve been up to since the last meeting.  I am consistently impressed by a) how much fun this is and b) how many connections we uncover. </p>
<p><strong>Communicate the Big Picture</strong></p>
<p>As the leader, you may know why the committee was formed and where you are headed, the rest of your team doesn&#8217;t.  Spend some time talking about the vision for this organization and it&#8217;s purpose or mission.  Invite your team to chime in and contribute to the discussion.  Remember that effective visions are not communicated to your team &#8211; they are created with your team. </p>
<p><strong>Uncover People&#8217;s Passions</strong></p>
<p>When you are leading any team, it is critical to connect with what people are passionate about.  Doing so becomes even more important when you are dealing with volunteers.  Do you know why each person joined the team?  Do you know what motivates them?  Do you know what sorts of activities energize them, and which derail them?  If you spend some time talking about people&#8217;s passions before getting to tasks and accountability, you&#8217;ll be able to unleash people&#8217;s energy and get tasks done much more quickly. </p>
<p>For more information on unleashing energy, check out our book, <a href="http://wendymack.com/change-at-the-core/">Change at the Core</a>.</p>
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		<item>
		<title>Are Your People Brand Ambassadors?</title>
		<link>http://wendymack.com/are-your-people-brand-ambassadors.html</link>
		<comments>http://wendymack.com/are-your-people-brand-ambassadors.html#comments</comments>
		<pubDate>Sat, 30 Aug 2008 02:41:54 +0000</pubDate>
		<dc:creator>Wendy Mack</dc:creator>
				<category><![CDATA[Rants and Raves]]></category>
		<category><![CDATA[Brand Alignment]]></category>
		<category><![CDATA[Internal Branding]]></category>

		<guid isPermaLink="false">http://t3wendy.wordpress.com/?p=74</guid>
		<description><![CDATA[One topic that has interested me for years is the concept of brand alignment.   Think about the brand promise made by any particular company . . . United Airlines tell us to &#8220;Fly the friendly skies.&#8221;   Home Depot says, &#8220;You can do it, we can help.&#8221;   Now think about whether your experience with that company [...]]]></description>
			<content:encoded><![CDATA[<p>One topic that has interested me for years is the concept of brand alignment.   Think about the brand promise made by any particular company . . . United Airlines tell us to &#8220;Fly the friendly skies.&#8221;   Home Depot says, &#8220;You can do it, we can help.&#8221;   Now think about whether your experience with that company lives up to its brand promise.  Has your flying experience been friendly?  Have you gotten help the last time you went to this particular store? </p>
<p>Firms often spend a lot of time and money communicating their brand message to the public, but little effort making sure that their employees get it.  This disconnect is a significant problem since it&#8217;s the employees who actually interface with the public, consumers, and clients.  Author, speaker, and humorist <a href="http://www.elizabethfreedman.com/about/">Elizabeth Freedman</a> provides some great suggestions for how to help employees internalize your company&#8217;s brand in her article <a href="http://www.elizabethfreedman.com/articles/index.php?article_id=17">Building the Brand from Within</a>.</p>
<p>In future posts I&#8217;ll discuss many more of the factors that contribute to brand alignment (or misalignment).</p>
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		<item>
		<title>Assessing Alignment</title>
		<link>http://wendymack.com/assessing-alignment.html</link>
		<comments>http://wendymack.com/assessing-alignment.html#comments</comments>
		<pubDate>Tue, 24 Jun 2008 15:36:38 +0000</pubDate>
		<dc:creator>Wendy Mack</dc:creator>
				<category><![CDATA[Accelerating Alignment]]></category>
		<category><![CDATA[Rants and Raves]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://t3wendy.wordpress.com/?p=38</guid>
		<description><![CDATA[One of my favorite metaphors for an organization is that of a crowd of people in a large rowboat.  When you are leading an organization, a unit, or a team &#8211; how can you be sure that everyone is aiming for the same destination and rowing together to get there?   In other words, how can you [...]]]></description>
			<content:encoded><![CDATA[<p>One of my favorite metaphors for an organization is that of a crowd of people in a large rowboat.  When you are leading an organization, a unit, or a team &#8211; how can you be sure that everyone is aiming for the same destination and rowing together to get there?   In other words, how can you tell if your organization is aligned?</p>
<p>There are many aspects of alignment.  Today, I&#8217;d like to focus on alignment at the level of the senior leadership team. </p>
<p>Organization development expert, <a href="http://www.tomwilkesassociates.com/page/page/4499966.htm">Tom Wilkes</a>, has worked with many executive teams to improve team performance and organizational outcomes.  As Tom describes it, success hinges on alignment.  He recently shared this simple, but powerful exercise for assessing whether or not your team is on the same page when it comes to priorities: </p>
<ul>
<li>Give each member of the leadership team 3 index cards. </li>
<li>Instruct the team to write down the 3 most pressing priorities for the organization (using a separate card for each).</li>
<li>Gather and post the cards on a wall or whiteboard, grouping them by topic/theme.</li>
</ul>
<p>One team that Tom worked with had said in advance of this exercise that they were most definitely in agreement on priorities.  After this exercise, they had <strong>36</strong> different topics on the wall &#8211; an obviously a lot of work to do to get to agreement and eventually alignment.</p>
<p>For more on assessing and ensuring alignment check out Patrick Lencioni&#8217;s book, <a href="http://www.amazon.com/Silos-Politics-Turf-Wars-Competitors/dp/0787976385">Silos, Politics, and Turf Wars</a> and Yves L. Doz and Mikko Kosonen&#8217;s HBR article, <a href="http://www.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?articleID=R0706G&amp;ml_action=get-article&amp;print=true">The New Deal at the Top</a>. </p>
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		<title>How to Twitter in Two Minutes</title>
		<link>http://wendymack.com/how-to-twitter-in-two-minutes.html</link>
		<comments>http://wendymack.com/how-to-twitter-in-two-minutes.html#comments</comments>
		<pubDate>Thu, 05 Jun 2008 19:53:01 +0000</pubDate>
		<dc:creator>Wendy Mack</dc:creator>
				<category><![CDATA[Rants and Raves]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://t3wendy.wordpress.com/?p=30</guid>
		<description><![CDATA[In the past few weeks I&#8217;ve had lots of people ask me about twittering.  Since a lot of people say &#8220;sounds dumb&#8221; when I try to describe it, I&#8217;ve been looking for a better alternative.   Good news!  I just discovered a fantastic video from Commoncraft.com on Twitter basics.   Even if you never Twitter you&#8217;ll be glad [...]]]></description>
			<content:encoded><![CDATA[<p>In the past few weeks I&#8217;ve had lots of people ask me about twittering.  Since a lot of people say &#8220;sounds dumb&#8221; when I try to describe it, I&#8217;ve been looking for a better alternative.   Good news!  I just discovered a fantastic video from <a href="http://www.commoncraft.com/">Commoncraft.com </a>on Twitter basics.   Even if you never Twitter you&#8217;ll be glad you took two minutes to learn what the buzz is about. </p>
<p>Click <a href="http://www.commoncraft.com/Twitter">here</a> to see the video.  The comments on the same page are also worth skimming.</p>
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		<title>Unexpressed Expectations</title>
		<link>http://wendymack.com/unexpressed-expectations.html</link>
		<comments>http://wendymack.com/unexpressed-expectations.html#comments</comments>
		<pubDate>Wed, 07 May 2008 15:22:49 +0000</pubDate>
		<dc:creator>Wendy Mack</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engaging Employees]]></category>
		<category><![CDATA[Rants and Raves]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://t3wendy.wordpress.com/?p=24</guid>
		<description><![CDATA[I&#8217;ve been noticing a pattern recently.   As I&#8217;ve talked with my clients, friends, and family about some of the challenges they are facing at work and in their relationships, it seems that a lot of our troubles are due to &#8220;unexpressed expectations&#8221;.   Bosses trying to change behavior with subtle hints instead of overt direction.  Marriages [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been noticing a pattern recently.   As I&#8217;ve talked with my clients, friends, and family about some of the challenges they are facing at work and in their relationships, it seems that a lot of our troubles are due to &#8220;unexpressed expectations&#8221;.   Bosses trying to change behavior with subtle hints instead of overt direction.  Marriages failing because of a lack of communication about what matters most to each partner.  Leaders frustrated when people aren&#8217;t onboard with a change &#8211; when in fact those same people haven&#8217;t been told what to change. </p>
<p>My rule of thumb in each of this situations is that we can&#8217;t expect people to read our minds.  We have to explicitly express our expectations.   If we want to see it, we need to say it.   </p>
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		<title>Consultant Speak</title>
		<link>http://wendymack.com/consultant-speak.html</link>
		<comments>http://wendymack.com/consultant-speak.html#comments</comments>
		<pubDate>Wed, 23 Apr 2008 21:56:09 +0000</pubDate>
		<dc:creator>Wendy Mack</dc:creator>
				<category><![CDATA[Rants and Raves]]></category>

		<guid isPermaLink="false">http://t3wendy.wordpress.com/?p=23</guid>
		<description><![CDATA[Every profession has its own jargon, but we consultants are probably more guilty than most when it comes to making communication harder than it needs to be.  I just saw a hilarious article on ragan.com about consultant speak.  Here&#8217;s a sample: Socialize. This is my personal favorite. I actually had a fellow consultant on a [...]]]></description>
			<content:encoded><![CDATA[<p>Every profession has its own jargon, but we consultants are probably more guilty than most when it comes to making communication harder than it needs to be.  I just saw a hilarious article on <a href="http://www.ragan.com/ME2/Default.asp">ragan.com</a> about consultant speak.  Here&#8217;s a sample:</p>
<address><strong>Socialize.</strong> This is my personal favorite. I actually had a fellow consultant on a project look me in the eye with grave concern and pose this question:</p>
<p>“Have you socialized that idea?”</p>
<p>I was dumbstruck and quickly tried to recover. “Uh, do you mean, did I take it out for drinks and show it a good time?” I asked. </p></address>
<p>Click <a href="http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&amp;nm=&amp;type=MultiPublishing&amp;mod=PublishingTitles&amp;mid=5AA50C55146B4C8C98F903986BC02C56&amp;tier=4&amp;id=DE66E74E3C5E4548B380A68F73F08753&amp;AudID=3FF14703FD8C4AE98B9B4365B978201A">here</a> to read the whole article. </p>
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		<title>Parallel Play in the Boardroom</title>
		<link>http://wendymack.com/parallel-play-in-the-boardroom.html</link>
		<comments>http://wendymack.com/parallel-play-in-the-boardroom.html#comments</comments>
		<pubDate>Thu, 06 Mar 2008 16:12:10 +0000</pubDate>
		<dc:creator>Wendy Mack</dc:creator>
				<category><![CDATA[Accelerating Alignment]]></category>
		<category><![CDATA[Rants and Raves]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Effective Meetings]]></category>
		<category><![CDATA[Executive Teams]]></category>
		<category><![CDATA[Parallel Play]]></category>

		<guid isPermaLink="false">http://t3wendy.wordpress.com/?p=16</guid>
		<description><![CDATA[Last week I had the pleasure of working with the nine executive team members of a fast-growing marketing company.  As the group grappled with the challenge of identifying and naming the principles that drive their business, I made two observations.  First, every single person at the table was actively involved in attempting to solve the [...]]]></description>
			<content:encoded><![CDATA[<p>Last week I had the pleasure of working with the nine executive team members of a fast-growing marketing company.  As the group grappled with the challenge of identifying and naming the principles that drive their business, I made two observations.  First, every single person at the table was actively involved in attempting to solve the problem.  Second, the nine executives were each using different and seperate methods to attempt to get to a solution.  One person was drawing on a flipchart, one was working away in his notebook, a third was attempting to go around the room to ask others&#8217; opinions, yet another was verbalizing a proposed solution.   Each of these behaviors were positive, yet none were particularly helpful because all of these actions were occcuring<em> simultaneously</em>!  These executives were engaged in Parallel Play.</p>
<p>According to the Child Development Reference (Volume 6), <a href="http://social.jrank.org/pages/452/Parallel-Play.html">Parallel Play </a>is a term that was introduced by Mildred Parten in 1932 to refer to a developmental stage of social activity in which children play <em>beside</em> rather than <em>with</em> one another. Children in this stage may comment on what they are doing or imitate what another child does, but they rarely cooperate in a task.</p>
<p>As I watched the dynamic unfold in this boardroom, it occurred to me that parallel play is taking place millions of times a day in meeting rooms across the country.  In order to function effectively as a decision-making body, I believe that each executive team needs to be able to identify when parallel play is occurring, stop working separately, and start working collaboratively.  Of course, this requires consciously paying attention to the processes that are being used to come to a decision, not just the content of the decision itself.  Doing so can greatly reduce the time wasted in meetings and result in better &#8211; and more &#8211; outcomes.  </p>
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		<title>Permission Marketing</title>
		<link>http://wendymack.com/permission-marketing.html</link>
		<comments>http://wendymack.com/permission-marketing.html#comments</comments>
		<pubDate>Thu, 14 Feb 2008 16:44:15 +0000</pubDate>
		<dc:creator>Wendy Mack</dc:creator>
				<category><![CDATA[Rants and Raves]]></category>
		<category><![CDATA[Engaging Customers]]></category>
		<category><![CDATA[Permission Marketing]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://t3wendy.wordpress.com/?p=11</guid>
		<description><![CDATA[I just attended a teleseminar with marketing guru Seth Godin.   Several of his points resonated with me &#8211; in particular his points about permission marketing.  Godin said that too many companies assume that they have the right to bombard us with emails simply because we purchased something from them once in our lives.  (How many [...]]]></description>
			<content:encoded><![CDATA[<p>I just attended a teleseminar with marketing guru <a href="http://sethgodin.typepad.com/">Seth Godin.</a>   Several of his points resonated with me &#8211; in particular his points about <a href="http://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360">permission marketing</a>.  Godin said that too many companies assume that they have the right to bombard us with emails simply because we purchased something from them once in our lives.  (How many email advertisements have you gotten today?)  That&#8217;s not permission marketing.  According to Godin, permission marketing is when people choose to come to your site/blog etc. because you are providing information that they need and want.  If you are using a blog or E-zine as a marketing tool, ask yourself, &#8220;am I bombarding my customers or am I engaging a community of people with similar interests?&#8221;  Which do you think is more effective?</p>
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		<title>The Wonders of WordPress</title>
		<link>http://wendymack.com/the-wonders-of-wordpress.html</link>
		<comments>http://wendymack.com/the-wonders-of-wordpress.html#comments</comments>
		<pubDate>Thu, 07 Feb 2008 18:27:51 +0000</pubDate>
		<dc:creator>Wendy Mack</dc:creator>
				<category><![CDATA[Rants and Raves]]></category>
		<category><![CDATA[VistaPrint]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://t3wendy.wordpress.com/?p=8</guid>
		<description><![CDATA[Two weeks ago I knew nothing about blogging.  Today I am publishing my second post on the blog I created. (Okay. . . I didn&#8217;t create it &#8211; I customized it).    All it took to get up and running was WordPress for Dummies, some time, and several naps interspersed with boughts of experimentation.    My positive [...]]]></description>
			<content:encoded><![CDATA[<p>Two weeks ago I knew nothing about blogging.  Today I am publishing my second post on the blog I created. (Okay. . . I didn&#8217;t <em>create</em> it &#8211; I <em>customized</em> it).    All it took to get up and running was <em>WordPress for Dummies, </em>some time, and several naps interspersed with boughts of experimentation.   </p>
<p>My positive experience with WordPress has been similar to my joy at discovering VistaPrint.  For an embarrassing number of years I paid other people a lot of money to design my cards and stationary.   Imagine my excitement when I finally learned that I can do it myself and have great materials produced for a fraction of a fraction of what I used to pay! </p>
<p> Power to the People!</p>
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