A Sense of Urgency
John Kotter is often described as the world’s foremost authority on leadership and change. So what does this guru believe is the key to successful change? Just take a look at the title of his new book, A Sense of Urgency.
According to Kotter, creating urgency is the first step in any change effort. It’s also often overlooked. Many companies suffer from complacency – an overdose of self-confidence that causes myopic views. Other organizations are plagued by a false sense of urgency – hectic activity driven by fear. Successful companies, on the other hand, experience what Kotter calls “true urgency”. True urgency is driven by a deep determination to win, not anxiety about losing.
So how do you go about creating a true sense of urgency? Kotter’s book presents four specific tactics, such as “bring the inside in” and “act with urgency every day.”
Get a preview of the book by watching this video clip.
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