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Slow Down to Speed Up
On 10th June, 2010 | Thursday

 

Last week I posted about how important it is for change leaders to build a sense of urgency and act with speed, while at the same time avoiding the dangers of overdrive.  The delicate balance between urgency and overdrive has given rise to a phrase that I often use when teaching leaders how to lead and communicate change, “You’ve got to slow down in order to speed up.”  (Watch a video clip of me talking about this here.)

Interestingly, there are several new books and articles on this topic that are hitting the market right now.  In May 2010 Forum corporation released their new book, Strategic Speed.  The book addresses these critical concerns for leaders:

  • What role does speed, or lack thereof, play in the high failure rate of strategic initiatives?
  • What are the barriers, or traps, to execution?
  • Do faster companies financially out-perform slower companies?
  • How can I engage people in accelerating our strategy?

The book’s authors found that many change efforts fail because leaders act so quickly that they ignore the people factor.  Conversely, efforts that succeed are characterized by the presence of three people factors: clarity, unity, and agility.

Watch the the video below to see  Ed Boswell, Forum CEO and one of the book’s  co-authors talking about key findings:

YouTube Preview Image

In a May 2010 HBR article, Need Speed? Slow Down,  Jocelyn R. Davis and Tom Atkinson, also of Forum Corporation highlight the differences between strategically slow companies and the more successful strategically fast companies.  Among their findings:

  • In strategically slow companies, groups move on to new projects without taking time to debrief whereas in strategically fast companies, groups make it a point to capture and communicate lessons learned.
  • In strategically slow companies, time is rarely made for training and education whereas in strategically fast companies, even experienced employees receive training when initiatives are launched.
  • In strategically slow companies, people work at cross-purposes due to competing objectives whereas in strategically fast companies, objectives and systems are aligned.

What about your own firm?  Is overdrive causing you to be strategically slow?  Is it time to slow down in order to speed up?

Comments

Hi Wendy

Great post. Love your thoughts on overdrive – reminds me of Hemingway’s quote, “Never confuse movement with action.”

Also wanted to let you and your readers know that we’ve posted a “speedometer” on http://www.forum.com/strategicspeed. It gives a pulse check on the things that may be slowing companies down.

Thanks again for your insights – great blog! Just signed up.

Wendy,
Thanks for writing about our book and article. I like your term “overdrive” — it’s a great image of the trap into which so many leaders fall when they want to speed up: they approach the situation like a drag race instead of a more nuanced Formula One race — with turns, hills, many miles, etc.

HBR has another interesting article in the same vein: “The Acceleration Trap” by Bruche and Menges:
http://hbr.org/2010/04/the-acceleration-trap/ar/1

Jocelyn Davis

Excellent post Wendy! Great videos of you and from the HBR article too.
Cheers!
~Melissa

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