Corporate communicators have been using video to share messages for decades.  But in just the past year or two, more and more companies are recognizing that employees are more actively engaged when they create the video themselves.  Here is a great example of this approach.

Hospital Video Contest: Washing Hands

Rather than creating a corporate Wash Your Hands campaign, one hospital asked employees to create and submit their own videos.  Here’s a compilation of results:

Consider inviting your people to create your next important message themselves!