I just attended a teleseminar with marketing guru Seth Godin.   Several of his points resonated with me – in particular his points about permission marketing.  Godin said that too many companies assume that they have the right to bombard us with emails simply because we purchased something from them once in our lives.  (How many email advertisements have you gotten today?)  That’s not permission marketing.  According to Godin, permission marketing is when people choose to come to your site/blog etc. because you are providing information that they need and want.  If you are using a blog or E-zine as a marketing tool, ask yourself, “am I bombarding my customers or am I engaging a community of people with similar interests?”  Which do you think is more effective?